KS1 Game Review

So...

I have been playing and analysing the BBC Bitesize Key Stage 1 'Shape Lab' game, although the game is not aimed at me i think that with what i have learned so far and from reading Costikyan's 'I have no words & I must design' article.
Here is a hyperlink to the game : http://www.bbc.co.uk/schools/ks1bitesize/numeracy/

The interaction in the game is very basic in the way that every question is always a 3 answer, multiple choice question, so the only interaction is choosing which of the answers you think is correct.

The goal of the game is to help an inventor to build a robot (for reasons not stated but i doubt they are farming equipment!) he must be a great inventor as the 'robot' is made entirely of  basic shapes but sometimes he needs one that is symmetrical and sometimes one that is only partially coloured. I doubt any children playing these games are looking as deeply as me into each other the character's motives but I am quite wary of both of them, i resume he doesn't needs the shapes at all and he is just trying to keep your character interested so she doesn't feel like the dunce her voice would lead you to believe.

I wouldn't say there was any struggle in this 'game' (i would call it an educational puzzle personally) as there is no penalty for getting questions wrong except the answers shuffling them selves, presumably having a memory is viewed harder than the questions in the key stage 1 syllabus.

There is a structure to the game in it having 5 levels which need to be completed in order the beat the game.

the only endogenous meaning to the game is building the 'robot' for the 'inventor' you don't gain much apart from the sense of accomplishment.

My personal evaluation of the 'game' is that it isn't a game at all and it is just an educational puzzle, it lacks the struggle which is so important for games. If there was a life system or if you were proposed a new question after you gave a wrong answer then i would happily call it a game but as it stands you could complete the game by giving every possible answer very rapidly quicker than a child would spend pondering each one. The game also doesn't explain why exactly your answer is wrong and no doubt some children using it to help them will be left with no gained knowledge even after being there to get help on a subject they obviously think they haven't completely come to grips with yet.
I think that whom ever 'designed' this 'game' obviously doesn't deserve the title of game designer but it has helped me feel more confident about my place in the industry in the future as this game was actually bought and possibly commissioned by BBC Bitesize! and they thought it done the job.